About this Talk
Social media is fast! And it’s getting faster. The high speed relentless pace need not put you off. This session explores the key to keeping up and even getting ahead. Yes, that’s right. It IS possible to get ahead in this fast culture world of trends, but it ain’t easy. This one’s about how to spot content, marketing and product opportunities and get it actioned ASAP.
We’ll cover
👉 Social media trends as opportunities to take fast marketing action, low risk.
👉 Examples of how we used social data to make a (Taylor) Swift decision to reposition a product and cash in.
👉 Identifying and removing the blocks to social trends work.
Nichfire bing their client, Kraft Heinz, to show how they keep up with the rapid evolution of their data searches, the volume of conversations they’re interested in and the biggie - how it makes business sense. This one’s full of beans. Get it.
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About The Speakers
Lead, Social Listening & Intelligence, Kraft Heinz
Dan has been leading Social Intelligence at Kraft Heinz for nearly 10 years. He's seen the function and potential evolve from brand & category monitoring in the early days, to cultural intelligence that can unlock those hard-to-find strategic insights.
Hosts
The Social Intelligence Lab
Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.