It’s a grower, not a shower. The hidden gems: hunting the micro trends
A Talk by Marek Tobota (Owner, Data Tribe)
About this Talk
Brands chasing trending social media topics could lose the real meaning of trends. Trends aren’t necessarily noisy. It’s good to immerse deeper. This is about spotting BIG trends with smaller conversation volume. Why? Because it’s often the subgroups, microcultures and ‘weak signals’ that shape behaviour. Come and find out how turning your attention to the micro could make all the difference.
This session covers:
👉 Outlier groups and channels (think Reddit and online forums).
👉 An example of how a ‘weak signal’ led to big change.
👉 What a microculture looks and sounds like.
Hosts
The Social Intelligence Lab
Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.
