How to use a cultural trend - Cosy culture deep dive
A Talk by Kim Townend (Social Listening and Strategy Consultant, Kim Townend Studio)
About this Talk
Cosy Culture is everywhere. It’s the evolution of hygge and the loungewear explosion. And it’s got a (slippered) foot right under the door - social media is chokka with the cosy trend and brands are jumping in the bed. But how do you decide if there’s an authentic way in for a brand? What tells us that cosy is worth building a strategy on? This session is a deep dive into a 2024 leading trend and what your place could be.
Tune in to:
👉 Find out what cosy culture is and how social listening identified it.
👉 See an example of a cultural trend and its application in a real strategy today.
👉 Learn how to spot the next macro trend with social data.
Hosts
The Social Intelligence Lab
Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.
