About this Talk
Beauty is led by trends and forecasts - knowing what the consumer wants, even before they know it. And it’s fast. With some of the biggest movements in consumer tastes, needs, and values. Social intelligence has transformed the face of beauty. In this session, you’ll see how.
The masterminds at Ipsos Synthesio will walk us through a case study showing how they got under the (combination?) skin of beauty consumers and created a sustainable strategy for a well known beauty corp. They’ll also bring practical tips and best practices on how to design impactful trend intelligence programmes that inspire and guide your innovation strategy and new product development initiatives.
They’ll address the biggest challenges in insights work, the balance between micro and macro data searches and how to deliver action-ready insights relevant to specific categories.
Join to learn:
👉 Why it’s critical to differentiate between “trending content” and a “trend” as innovation whitespace.
👉 How Generative and Semantic AI can enhance your Trend Intelligence
👉Why blending social and search insights for Tend Insights is crucial.
This one’s for you if you like to go behind the scenes in product innovation.
