Panel: The big forecast myth - trends are not the same as ‘trending’.
A Talk by Dr Rachel Lawes , Rob Hanson , Raj Muppala and Adam Chmielowski
About this Talk
It’s probably the biggest mistake in forecast work, and why social data gets a bad rep. Trends (the important cultural shifts that lead to smart business decisions) are NOT the same as trendING (the relentless noisy feed fillers that fuel the algorithms and fool us into thinking something’s huge when it fizzles out overnight). Why does it matter? Trends are harder to spot than you (or your boss) probably think so understanding the difference makes all the, um, difference. Real trends are slow-moving, long-lasting, and have real impact on how we think, live, and buy.
You’ll learn:
👉 How to see really far into the future from looking really far back. With fun examples.
👉 What a trend is, what a trend is not, and everything in between.
👉 How to articulate the importance so the theory makes impact in your organisation.
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Free Pilot access for LInkedin, TikTok Social Listening for your chosen company
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Hosts
The Social Intelligence Lab
