Panel: Delivering trends for product innovation teams.
A Talk by Alberto Romano , Joe Aphinyanaphongs , Nik Pearmine and Kristina Kosutova
About this Talk
Trends forecasting has been big in product development for the last hundred years or so but it’s all been a bit..whimsical. Enter social intelligence. We all know that social data holds new and exciting secrets (*unless you’re a sceptical spy, in which case, get ready to be converted). The question is always, how? What does a valuable trend look like? How can we be sure it’s worth putting whole strategies behind? Especially when the sceptics are lingering (we see you).
Tune in for:
👉 Methods for telling if a trend is a flash in the pan or a genuine product opportunity.
👉 Ways to build confident projections (and what to do when they flop).
👉 How to align social data trends with the needs of a product team.
👉 Awesome examples, from coffee to fashion, media and beyond.
About The Speakers
Global Futures & Consumer Planning, DIAGEO
14+ years of experience in putting people at the centre of the equation, in strategy creation, innovation design or tweaking plans for a perfect brand-consumer fit. Currently Celebrating Life Every Day, Everywhere as a consumer planner in Diageo working for the Global Futures & Culture Planning team
Moderators
The Social Intelligence Lab
