Dana Gao Alexander Cammy

Case Study: Paramount & Gen Alpha

A Talk by Alexander Cammy and Dana Gao

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About this Talk

Hear highlights from Paramount & Nickelodeon’s newest kid-focused study, The Rise of Generation as we discuss how technology and social media are already affecting Gen Alpha, how the generation is being raised, and how they interact with media.

Tune in for:

👉 The influences having the biggest impact on Alpha’s state of childhood, who they will grow up to be and their life experiences along the way.

👉 The societal forces shaping what it means to be a parent today, and the relationship parents pursue with their kids

👉 Insights on how social media and the digital world is already affecting today’s youngest cohort of kids and how they form and embrace their identity.

25 April 2024, 05:45 PM

Main Stage

05:45 PM - 06:05 PM

About The Speakers

Alexander Cammy

Alexander Cammy

Manager, Insights & Cultural Intelligence, Paramount


Dana Gao

Dana Gao

Social Intelligence Analyst, Paramount

Hosts

Jillian Ney

Jillian Ney

The Social Intelligence Lab

Jillian Ney

Nichefire

Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.

Main Sponsor

ViralMoment

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Main Sponsor

Ipsos

Main Sponsor

Black Swan Data

Black Swan uses AI to guide scientific decision making at every stage of innovation, by predicting consumer behaviour with 89% accuracy. It enables Insight and Innovation specialists to move fast, surface untapped opportunities, and deliver more successful new products to market.

Main Sponsor

HaiX AI

Beyond text social listening, HaiX AI offers in-depth Social listening : 1. Access All UGC: HaiX unlocks insights from TikTok, Instagram, and LinkedIn beyond your owned data. 2. Visual Insights: Decode images, videos for key topics, sentiment, and trends 3. Secure & Affordable with private Gen AI

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