About this Talk
Hear highlights from Paramount & Nickelodeon’s newest kid-focused study, The Rise of Generation as we discuss how technology and social media are already affecting Gen Alpha, how the generation is being raised, and how they interact with media.
Tune in for:
👉 The influences having the biggest impact on Alpha’s state of childhood, who they will grow up to be and their life experiences along the way.
👉 The societal forces shaping what it means to be a parent today, and the relationship parents pursue with their kids
👉 Insights on how social media and the digital world is already affecting today’s youngest cohort of kids and how they form and embrace their identity.