About this Talk
We all know there are opportunities in social data, the biggest problem is how to action what you find. Here we have an example of social insights answering real questions. Nestle used social insights to ask the big question in innovation pitches - what do people really want? How did they use data to back up their decisions? What does it take to build confidence in the innovation team? How do you know it’s all just not going to flop? This one’s about planning the actual future based on what people are saying - the holy grail of social intelligence. Expect to hear what’s possible in social data and innovation, where the pressure is on to find a reliable insight.
You’ll hear:
👉 How Nestle’s R&D use social data throughout the innovation process, from idea to validation social data backed innovation pitches.
👉 The technology and methods (the AI case study application is incredible).
👉 How to crack the social data and product innovation alignment (it can take 2 years from trend spot to product on shelves).
About The Speakers
Global Social Intelligence Development Lead, Nestlé
A communication and digital intelligence professional with +10 years of experience working in multi-cultural Social Intelligence projects for top brands in Pharma, Beauty and FMCG. She currently supports the evolution of SI at a global level as part of the Integrated Marketing Services team.
Hosts
The Social Intelligence Lab
Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.
