How Diageo created a Foresight System
A Talk by Alberto Romano (Global Futures & Consumer Planning, DIAGEO)
About this Talk
Last year Diageo went all in and created an internal foresights system. And it’s delivering. The Diageo Foresight System isn’t a passive observer; it’s an active influencer, shaping day-to-day activities and strategic decisions. They’ve combined in-depth quantitative analysis with ongoing social listening, AI modelling and machine learning. And it’s really inspirational stuff.
We’ll hear from Alberto Romano, Global Futures and Consumer Planning from DIAGEO. He’s so smart we also named him a Social Intelligence Insider 50 winner this year too.
Tune in to
👉 Learn about the Diageo Foresight system, how it works and how it’s used.
👉 See the output - the trends report that’s shaping conversations around the world.
👉 Find out what’s possible when social data is taken seriously.
About The Speaker
Global Futures & Consumer Planning, DIAGEO
14+ years of experience in putting people at the centre of the equation, in strategy creation, innovation design or tweaking plans for a perfect brand-consumer fit. Currently Celebrating Life Every Day, Everywhere as a consumer planner in Diageo working for the Global Futures & Culture Planning team
Hosts
The Social Intelligence Lab
Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.
