Rebecca Halligan Alex McPherson

7 minute miracle: Methods to turn social content into future looking insight

A Talk by Alex McPherson and Rebecca Halligan

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About this Talk

Two social data whizzs, 7 minutes each, 3 methods. The challenge - cut the waffle and get to the good stuff. In other words, show us what we need to know right. now. They’ll have 3 slides to deliver 3 hacks for turning social content into foresights. It’s our take on the pechakucha. Short attention span? This one’s for you. 

Tune in to:

👉 Learn a method you can take back to the office and start working (and you can grill them in the Q&A).

👉 See how to spot trends, their potential and assess the opportunity.

👉 Watch social insights pros turning data into something useful.


25 April 2024, 04:20 PM

Main Stage

04:20 PM - 04:40 PM

About The Speakers

Alex McPherson

Alex McPherson

SVP Director of Measurement and Insights & Analytics Practice Co-Lead


Rebecca Halligan

Rebecca Halligan

Social and Cultural Insights Manager, Strategy, Weber Shandwick

Hosts

Jillian Ney

Jillian Ney

The Social Intelligence Lab

Jillian Ney

Nichefire

Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.

Main Sponsor

ViralMoment

ViralMoment uncovers social video insights faster than 1,000+ analysts scrolling through social media chaos. Cut through algorithm fog to clearly see how your brand(s) stack up in social video. Become a TrendSurfing Guru with ViralMoment's TrendSurfer Tool 🏄‍♀️

Main Sponsor

Ipsos

Main Sponsor

Black Swan Data

Black Swan uses AI to guide scientific decision making at every stage of innovation, by predicting consumer behaviour with 89% accuracy. It enables Insight and Innovation specialists to move fast, surface untapped opportunities, and deliver more successful new products to market.

Main Sponsor

HaiX AI

Beyond text social listening, HaiX AI offers in-depth Social listening : 1. Access All UGC: HaiX unlocks insights from TikTok, Instagram, and LinkedIn beyond your owned data. 2. Visual Insights: Decode images, videos for key topics, sentiment, and trends 3. Secure & Affordable with private Gen AI

Main Sponsor

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