Rob Hanson
Senior Manager, Social Listening & Operations, Keurig Dr Pepper
About this speaker
Rob Hanson is the Senior Manager of Social Intelligence and Operations for Keurig Dr Pepper. He works cross-functionally to support a variety of teams to uncover actionable insights through digital data sources to help inform decision-making. Rob’s background is in full-stack marketing with an emphasis on social media.
Before Keurig Dr Pepper, he worked for different tech startups (DraftKings, Starry, TelTech) where he held roles across media, user acquisition/retention, content, and growth. A native New Englander, Rob currently lives in the Boston area. When he’s not working, you can find him spending time with his wife and son, snowboarding, surfing, or cheering on the Patriots and Celtics.
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Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.
