Rebecca Halligan
Social and Cultural Insights Manager, Strategy, Weber Shandwick
About this speaker
Rebecca leads Weber Shandwick Scotland’s social listening and digital insights offering, solving client problems through in-depth social media analysis. She works across multiple client sectors including consumer, telecommunications, healthcare and B2B. A keen eye for all things digital, she brings a rare combination of digital savvy, analytical thinking and creative flair to every client challenge.
Rebecca created the Weber Forecast, a weekly cultural trends document sent to clients and teams across multiple markets and industries. The reports cover all the need-to-know trends in social media, from TikTok to wider public relations activations. She has been integrated into Weber Shandwick’s global “Cultural Insiders” team, responding to international briefs from some of the world’s biggest brands.
She has also been expanding her role in influencer engagement, working with several clients across the UK network to achieve excellent results across a variety of sectors.
Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.
