Felicity Edwards

Head of Activation, Ipsos Synthesio

About this speaker

As Head of Activation, Felicity’s role is to support Ipsos Synthesio internal and external clients to maximise value from Synthesio. This includes training on best practises and co-developing new insights solutions using the technology. Felicity has a background in Qualitative research and loves the storytelling possibilities of social.

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Talks

Uncover the “Next Big Thing” A Beauty Case Study

25 April 2024, 11:35 AM
Jillian Ney Sandro Kaulartz Felicity Edwards

Nichefire

Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.

ViralMoment

ViralMoment uncovers social video insights faster than 1,000+ analysts scrolling through social media chaos. Cut through algorithm fog to clearly see how your brand(s) stack up in social video. Become a TrendSurfing Guru with ViralMoment's TrendSurfer Tool 🏄‍♀️

Ipsos

Black Swan Data

Black Swan uses AI to guide scientific decision making at every stage of innovation, by predicting consumer behaviour with 89% accuracy. It enables Insight and Innovation specialists to move fast, surface untapped opportunities, and deliver more successful new products to market.

HaiX AI

Beyond text social listening, HaiX AI offers in-depth Social listening : 1. Access All UGC: HaiX unlocks insights from TikTok, Instagram, and LinkedIn beyond your owned data. 2. Visual Insights: Decode images, videos for key topics, sentiment, and trends 3. Secure & Affordable with private Gen AI

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