Dana Gao
Social Intelligence Analyst, Paramount
About this speaker
Dana is a Social Intelligence Analyst who helped build the social research practice at Paramount. Dana is responsible for empowering ad sales stakeholders with rich social media insights that fuel client conversations, inspire creative ideation, and elevate thought leadership. Throughout her time at Paramount, Dana has helped shape and become an expert in a wide array of social insights methodologies. She’s mastered the art of using mixed methods to highlight the social successes of Paramount’s biggest shows including RuPaul’s Drag Race, the 2023 MTV VMAs, and the 66th Annual Grammy Awards.
Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.
