Dan Rucolas
Lead, Social Listening & Intelligence, Kraft Heinz Dan has been leading Social Intelligence at Kraft Heinz for nearly 10 years. He's seen the function and potential evolve from brand & category monitoring in the early days, to cultural intelligence that can unlock those hard-to-find strategic insights.
About this speaker
Dan Rucolas is a 25-year veteran of the Food & Beverage industry. He has a passion for transforming consumer conversations into actionable insights that shape decisions, fuel innovation, and grow the brand. Dan has led the transformation from tactical social listening to strategic social intelligence at Kraft Heinz.
Dan’s experience spans a variety of social listening and intelligence disciplines, from Brand Health & Reputation to Social Care and Consumer Conversations, to Foresight & Cultural Trends. As the Social Intelligence lead at Kraft Heinz, Dan draws from his deep expertise in Analytics, Consumer Care, Business Intelligence, and IT to successfully turn social and online conversations into meaningful stories and insights.
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Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.
