Alexander Cammy
Manager, Insights & Cultural Intelligence, Paramount
About this speaker
Alexander Cammy is a seasoned culturalinvestigator with a dedication to authentic storytelling. He uses a powerfulcombination of culture-forward quant and qual research to uncover insights thathelp brands connect with their audiences on a deeper level. As Manager of Marketplace& Cultural Intelligence at Paramount Alex is committed to creating humanfirst, thought-provoking insights. Throughout his tenure at Paramount Alex’swork has touched nearly every iconic brand from Yellowstone to SpongeBobSquarePants to RuPaul’s Drag Race.
Alex also consults for GLAAD, the world’s largestLGBTQ media advocacy organization in support of their mission to accelerateacceptance of the LGBTQ community while ensuring fair, accurate, and inclusiverepresentation. Additionally, Alex is an honored member of The AdvertisingResearch Foundation Creative Council, whose goals include enhancingunderstanding of how research and data can be used to increase the power ofadvertising.
Alex is a frequent national mainstagepresenter and has shared his insights with the US Department of Defense and theUS Food and Drug Administration. His research has been featured in publicationsincluding Variety and The Advocate. Alex holds a degree in Television MediaStudies from Ithaca College, along with the title, membership, and distinctionof Park Scholar.
Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.
