Alex McPherson
SVP Director of Measurement and Insights & Analytics Practice Co-Lead
About this speaker
Alex is Senior Vice President, Director of Measurement, Insights & Analytics practice co-lead, and a founding member of Methods+Mastery. Across a 14-year career in public relations, social analytics, and brand strategy, Alex has produced award-winning measurement frameworks, research outcomes, and insights reporting for Google, YouTube, IBM, and more. Alex’s projects have won 11 International AMEC awards, including separate databases and measurement frameworks earning four consecutive Golds in Best Use of Social Media Measurement (2020-2023), and a recognition as Young Professional of the Year in 2022.
Nichefire is a Predictive Cultural Trends Intelligence platform that makes it easy to uncover emerging consumer trends and capitalize on opportunities that drive growth.
